September 27, 2021 2 min read

Every autumn, the buzz wordhygge (pronounced “hoo-ga”) is in the wind like falling yellow leaves. It’s a Danish concept roughly translated to mean “give comfort and joy,” and hoo-ga boy, has the hygge craze ever caught on in North America!

It seems everyone has tried to escape the seasonal blahs by building cozy home nests feathered with hygge flair – faux furs, chunky knits, natural woods and candles, sooo many candles – recreating the warm, fuzzy feelings of, say, mom’s homemade soup, a favorite sweatshirt or a hug.


So, here we are near the end of 2021, a year when we have been sheltered from the outside and craving comfort on the inside. Can’t you just imagine a little hygge space of your own to indulge, relax and rejuvenate (and while social distancing remains necessary, who wouldn’t gladly accept a metaphorical hug)?

To achieve the ultimate in coziness, we recommend a neutral color palette. Beiges are perfect for creating that famously minimalist Scandinavian style while staging the scene for serenity and comfort. Beiges are also quite content to let furniture and design accents flaunting unique textures, shapes and shins become the focal points in a hygge room.

During sweater weather season, wrap your home in these cozy Benjamin Moore beiges (or any of our in-store experts’ classic palette picks) and you’ll never be left in the cold. These colors have unique warm undertones that give each beige its own personality and bring the snuggly factor to your space. Hygge away!

Clay Beige OC-11: Natural clay has an earthy, reddish tinge, and this color reflects those properties with a warm,pink undertone.
Shaker Beige HC-45: If your goal is adding warmth and brightness, theorange undertone in this beauty will do the job nicely.
Benjamin Moore 1061 Brunswick Beige
Benjamin Moore HC-95
Brunswick Beige 1061: Relying on itsyellow undertone to achieve luminous versatility, this shade works equally well in more modern spaces.
Georgetown Pink Beige HC-56: You’ll be picking up a distinctly beachy vibe thanks to arose undertone that will keep you wading in warm thoughts.